We don't have a distributor yet.
Fanture sells direct and is opening wholesale from Surat, Gujarat. Nobody stocks us at trade yet, so there is no rate card to send you, no minimum we have set and no territory already spoken for. That is the position, and it is the reason a first partner gets to shape the terms rather than sign them.
What you would be taking on
Hand a customer one shoe. The weight, the contour under the arch and the way the foam gives and comes back do the explaining, which is what you want in a category where nobody reads a hangtag.
Every style sits on the same footbed and foam and the prices sit close together, so there is no good-better-best to merchandise and no tier to explain. A stockist can carry the range in full rather than choosing which half to gamble on.
Indian orders go out from our side of the country; international stock sits in our warehouse in China, next to the factory. Which one serves you depends on where you are, and we will say so before quoting rather than after.
The foam is heat-sensitive and that warning is on the listing, on this site above the buy button, and on a card in every box. Cover is 7-day defect only, no change of mind, no size swaps, and heat damage is excluded. You will be having that conversation over a counter, so you should hear it from us first.
Four things we can't offer you
Every one of these was on this page as a benefit at some point, with nothing behind it. A wholesale relationship that starts with a promise nobody staffs ends in the same argument six months later, so here is the real shape of it.
There is nobody to protect a territory from yet, and nothing here that could police one. If exclusivity ever makes sense it goes in writing with a volume commitment and a review date attached, not into a bullet on a landing page.
There are two of us. Whoever answers the phone is one of the two people who decide what gets made, which is faster than an account manager and considerably less polished.
We do not know you and we are not large enough to carry the risk of finding out. First order settles before dispatch. Terms are a conversation once there is a history between us, and we would rather say that than imply otherwise and renegotiate later.
We can give you product photography and the care-card artwork. We cannot fund your advertising, and any brand our size telling a new stockist it will co-invest in campaigns is describing a plan rather than a budget.
How much do you have to take?
There is no published minimum, because we have not set one. We have not done this before, and inventing a number to look established would only tell you what we think a wholesale page is supposed to say.
Pricing is quoted against volume rather than published, for the same reason: the price we can hold at fifty pairs and the price we can hold at a container are different, and we would rather work out yours than post a rate card we have to walk back. Tell us the volume and the channel in the form below and you will get a number, not a brochure.
If you want a sample before any of that, ask. We will tell you what it costs to get one to you, which is a real answer rather than a free-samples promise we would quietly ration later.
What each conversation looks like
- Retail store
- Mixed styles, sizes and colours in one order so a shelf can carry the range rather than one shape. Care cards go in the carton; the heat warning is the one thing we ask you to repeat at the counter.
- Regional distribution
- The conversation we have not had with anyone yet. Bring the volume and the states you cover and we will quote against it; anything about exclusivity happens in a contract, not in an email.
- International distribution
- Served from the China warehouse. Export documentation is something we handle; duties and local compliance in your market are yours, and we will tell you what we can and cannot certify before you commit.
- Online marketplace
- Tell us the marketplace and how you intend to price. We are moving our own retail onto this site, so we care what our listing sits next to.
- Corporate gifting
- Prices that sit close together make a mixed-size, mixed-style gifting order simple to cost. Sizes are the hard part of gifting footwear and we will be blunt with you about that before you order.
- Clinic or physiotherapy
- Worth reading first: we make no medical or therapeutic claims about this footwear and we will not supply copy that does. If your practice needs a product with clinical evidence behind it, this is not that product.
Request a quotation
This creates a ticket that the two of us read. There is no auto-reply and no 24-hour promise, if you need an answer today, WhatsApp is faster than a form.302, Shreeji Complex, Near Shreeji Nagar-1, Dabholi Char Rasta, Katargam, Surat, Gujarat, 395004, India
support@fanture.in · +91 97124 92480 · 10am–7pm IST, 7 days