Journal

What we change about the footwear and why. Sizing, care and returns are in the guides.

Hands held under running water at an outdoor tap, bright daylight catching the splash
9 Sept 2026
Why heat shrinks foam sandals, and how to wash a pair without ruining it

Heat is the one thing CloudFoam can't take. What sun, a parked car, hot water and a dryer each do to a fused-granule sole, and the wash routine that leaves a pair the shape it left the mould in.

Read
A close-up of the outsole tread of a black Fanture recovery shoe in raking light, the channels cut through the tread
9 Sept 2026
What recovery footwear actually does, and what it doesn't

Recovery footwear spreads your weight across more of your foot. That is the entire mechanism. It is not a medical device, it is not an orthotic, and it treats nothing.

Read
A cobbler's hands close up at a workbench, working the edge of a leather shoe with a pair of pliers
9 Sept 2026
What counts as a manufacturing defect, and what doesn't

A defect is a fault in how the pair was made, not in what happened to it after. Here is what we accept, what we don't, and how a claim runs inside 7 days.

Read
A row of scooters parked in heavy monsoon rain, water running across the road, someone walking past through it in open sandals
9 Sept 2026
Waterproof vs quick-drying, and what a Gujarat monsoon asks of a shoe

Water doesn't get into a Fanture pair because there is nothing in it to get into. One moulded piece, no fabric, no lining. The catch is what people do to dry it once the rain stops.

Read
A hard speckled terrazzo floor running down a hospital corridor, a linen trolley at the edge of the frame
9 Sept 2026
Why standing all day at work is harder on your feet than walking

Walking unloads your foot every step. Standing on a hard floor holds the same two spots under load for the whole shift. Here is what that does, and what footwear can and can't change.

Read
Rows of brightly coloured handmade sandals and juttis laid out side by side on a street footwear stall in Jaipur
9 Sept 2026
Flip flop, slide or clog: how to pick between the five

The footbed, the foam and the outsole are the same parts in all five styles. That leaves one question worth asking, which is what the upper does and where you plan to stand in it.

Read
A printed shoe-size conversion chart hanging on the wall of a footwear shop, rows of European sizes set against their equivalents
9 Sept 2026
EU to Indian shoe size, and what to do when you land between two

IND-UK 8 is EU 42. The full chart is below, along with the paper-and-wall method that beats guessing, and what to do when your measurement falls between two rows.

Read
A shoe held inside industrial footwear machinery on a factory assembly line, the metal tooling closed around the sole
9 Sept 2026
Where our shoes are made, designed in Surat, made in China

We draw the shoes in Surat and have them made in China, because fusing foam granules into one sole in a single mould is a narrow skill and the factories that hold it are there.

Read