Privacy policy

Effective 11 July 2026 · Fanture, Shreeji Complex, Katargam, Surat, 395004 · support@fanture.in

What we collect

• Order data, name, mobile, email, delivery address, items and order value. Required to fulfil your order, send confirmations and enable order lookup and support.
• Payment data, processed entirely by Razorpay (PCI-DSS compliant). We never see or store your card number, UPI PIN or banking credentials; we store only the payment reference ids needed for reconciliation and refunds.
• Delivery data, your address and mobile are shared with Shiprocket and its courier partners solely to deliver your order and send tracking updates.
• Voluntary data, newsletter email, size-waitlist mobile numbers, support tickets and B2B inquiries you submit.
• Visit counts, our own server counts page views, the page a visit came from (for example a Google search or an Instagram link), device type and steps such as adding to bag. It uses no cookie and stores no IP address or browser details: it keeps a code made from them with a key that is replaced every day, so we can count one visitor once a day but cannot recognise you tomorrow or tell who you are. Browsers sending Global Privacy Control or Do Not Track are not counted. Counts are kept for 400 days.
• Usage data, only if you accept cookies: standard analytics (pages viewed, device type) via Google Analytics and Microsoft Clarity to improve the site. Checkout form fields are masked in session recordings.
• Ad measurement, when an order is paid, our server sends Meta the order value, the product codes and a one-way SHA-256 hash of your email and mobile so the purchase can be matched to the ad you saw. Meta receives the hashes, never the plain email or mobile, and this happens server-side, so blocking cookies does not stop it.

What we do with it

• Fulfil and support your orders (contract necessity).
• Send transactional messages, order confirmation, tracking, delivery OTP, by SMS, email and WhatsApp.
• Send marketing (new drops, restock alerts) only where you opted in; unsubscribe anytime via the link in any email or by writing to support@fanture.in.
• Measure and improve the store (aggregated analytics).

What we never do

• Sell or rent your personal data.
• Store card or banking credentials on our servers.
• Share data with anyone beyond the processors named above and as required by law.

Retention & your rights

Order records are retained as required by Indian tax law (currently 8 years). Newsletter and waitlist entries are kept until you unsubscribe. You may request a copy, correction or deletion of your personal data at any time by emailing support@fanture.in from the address on your account, we respond within 30 days.

Cookies

We use functional storage for your bag and preferences (localStorage) and, only if you accept, analytics cookies (Google Analytics, Meta, Microsoft Clarity). Declining does not affect shopping or checkout. It does not stop the cookieless visit count or the server-side purchase event described above, neither of which places anything on your device.

Grievance officer

India's Consumer Protection (E-Commerce) Rules 2020 and IT Rules require a named officer with a designation. Grievance Officer, Fanture, 302, Shreeji Complex, Near Shreeji Nagar-1, Dabholi Char Rasta, Katargam, Surat, Gujarat, 395004, India · support@fanture.in · +91 97124 92480. Acknowledgement within 48 hours; resolution within 30 days.